Luxury Equestrian Events
Equestrian Events, Luxury, South Africa, PR, Celebrity, Media, Cape Town, Johannesburg, Durban, Polo
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Simone heads up Val de Vie Events and top celebrity weddings / brand experiences and major corporate events. Her career in the event industry began in London, where she worked for Mohammed Al Fayed (owner of Harrods, London and the Ritz Hotel in Paris) and played a key role in By Appointment, Harrods’ bespoke personal shopping service. After a successful career, Simone launched Val de Vie Events 8 years ago and today, leads 10 talented female event experts in creating some of the most memorable luxury events this country has ever seen.



Simone and Anina met during 2008 when the pair worked together on the marketing rebrand for Val de Vie Estate. It was during this time that the two powerhouse women conceptualized the introduction of a new international-standard polo event to South Africa – the Veuve Clicquot Masters Polo Cape Town – now in its 7th year, and renowned around the world. Following a successful six year run of VCMP,the duo expanded their luxury polo portfolio to include the Johannesburg Polo Classic as well as the Sentibale Royal Cup.



SA’s premier luxury polo portfolio is the brainchild of two dynamic South African business women: Simone De Wet (the MD of Val de Vie Events) and Anina Malherbe-Lan (the CEO of VIVIDLUXURY), who have over the past 8 years, together with their team of talented female communications and events experts, built up a formidable luxury polo events portfolio.


Anina has more than 20 years luxury marketing experience and has assisted with the strategic positioning of the some of the world’s leading luxury brands in the SA marketplace. Anina is well respected for her luxury industry insight and opinions and has been interviewed by a variety of top publications on the topic of luxury brand management in the African region. Anina launched VIVIDLUXURY in 2007 – a full service marketing and communication agency specialising in offer- ing a 360-degree service to luxury brands, including the successful creation of some of the most successful luxury brand events in SA.